How to Improve Your Website Design in Simple Steps

How to Improve Your Website Design in Simple Steps

Does your website have all the features which can drastically reduce the bounce rate and can make your visitors stay longer? If you are not sure, take a look at the following valuable tips which surely will improve your website design and will increase the time spent by visitors on your website.

Save your site from clutter and overcrowding

Make sure that your web pages do not have visual related clutter on them which confuses the viewers. Overcrowding of umpteen photographs and graphics deprives the website it’s original character as it takes the viewers away from the main content. The paragraphs also should not be too lengthy as it becomes quite boring to read it which poses a huge challenge to retain the audience interest. They should be to-the-point and concise in length and ideally should not exceed more than five to six lines.

Considering the Fold

“The Fold” usually refers to the part of the web page which is visible without scrolling. Since it is the part which is always visible to the online audience, therefore critical features which include strong call to actions and important contact info about your business including a phone number and an email address should be placed within the upper portion of the website.

Using Dummy Tools

Lorem Ipsum is what many web designers use for producing dummy text placeholders for their website. This proves to be quite helpful in most of the situations when the text is not yet finalized. This enables the web designer in any website designing company to continue designing the website without holding on for the content writers, which otherwise might unnecessarily hamper the process. Using them accelerates the entire process of designing. In case of photographs and images, web designers can use the Lorem Ipsum equivalent for images which enables designers to use dummy image placeholders.

Responsive design is Mandatory

It is extremely important that your web design is mobile friendly and is viewable in any type of electronic gadget. The design should be such that the viewer is able to have an optimal user experience and a continued ability with minimum scrolling without any inconvenience across multiple devices. In fact, the website should be able to accommodate for any image resolution or size.

Use Proper Style Guides

Using a standard style guide is essential for producing great results in a web design. Style Guides, in fact, are quite popular with web designers as using them helps in ensuring uniformity in styles. Guides are available Why Does Your Business Need A Website? as books and documents and contain guidelines enumerating all the details, such as labelling essentials to numerical characters. Web designers also create their own style guides to maintain consistency throughout the designing process. In fact, style guides become vital when there are different people working on a project, such as freelance writers which work in a various locations. When text has to be represented in different ways with a lot of variety in heavy sites, such Style Guides are handy.


By using A/B testing, you will be able to do a lot of testing and find out if your designs are working or not. It’s a great technique to discover more alternatives and test it’s effectiveness. You will be able to decide whether a feature is looking good or you need to incorporate something else. All such decisions are actually generated from testing different parts of the design which in reality starts as a hypothesis. User testing on a continuous basis for improving your web design is an on-going procedure. By developing this skill, you will be in more control of experimenting and implementing with new designs.

Consider every webpage as a Landing Page

Each and every page on a website is vital for a user. Besides your home page, every page is significant from a visitor’s point of view. Whichever page your visitors access on your website, it should be perfectly designed. The reality, as per statistics stand that in case of a majority of visits for most sites, people visit a web page which is not the home page. Therefore you should have crucial information and an aesthetically appealing layout on every webpage of your website.

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